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Web Wise News. Improving Your Site's Look and Feel.

Improving Your Site's Look and Feel

Some Real Considerations

Frankly, the design of your web pages is best left up to you. I'm not going to tell you what you should or shouldn't do. However, there are a few things to consider when you're making your choices:

What's the Easiest Webpage To Look At?

I find the easiest webpages to read are those that have black text on a white background... like reading a page in a book. You want to make it as easy as possible on the viewers of your webpage. I use black text for the body, but I also use colored fonts for the page titles and subtitles. Like this page, for example. It makes a more pleasing presentation that way.

How Many Graphics On Your Pages?

Believe me, this is an important consideration. If you use a lot of graphics, the page will take a long time to appear. And it helps to remember that many users do NOT have high-speed lines. It's usually 28.8 kbps on a phone line. If your page doesn't come up within a few seconds, the viewer is gone like the wind. Web surfers will not sit and wait -- they're an impatient lot. Your site needs to come up, good and fast.

(Note that I'm referring to your home page. Once you've got interested visitors, you can shuffle them off to a page with lots of graphics, because they'll WANT to see these pictures... and they'll wait. But it is a fatal assumption to think they'll wait for a long-drawn out home page.)

What I like to do is make a trade-off. I like my pages to have colorful graphics, and I like them to come up fairly fast. I do this by having a left border background with colorful graphics. Then I use one (and only one) main graphic image at the top of the page. I organize my text around it, in an attractive manner. The rest of the page is then just text and tables. Sounds like this page, hmmm? (Note what happens when you roll your mouse over the main graphic at the top of this page.)

(Putting color in your tables is an easy way to have a colorful page that still comes up fast.)

Examples: www.awakeningpath.com  or  www.webwisesage.com
My own (ahem!) websites

More Graphics

If I want more than one graphic image, I'll put them toward the bottom of the page. There is a sequence to how the browser draws the page. You want the text to display first -- followed by the graphics. That way, they can be reading the text while the graphics are still being drawn. By the time they get to where your graphics are, they've appeared.

Check out Yahoo! for how this can work well. It has several graphics, but they're small. And a lot of text. It comes up pretty fast. Of course, they're special. You can't afford to use a page as cluttered as Yahoo! Your page has to come up fast, it has to be neat and well-organized with a good amount of white space, and it has to present a message that grabs the viewer's attention quickly -- or she'll be on her way.

Links To Other Places On Your Website

You've got lots of bodytext on your site (we'd hope) and lots of places for people to go. How do you arrange your homepage so that people can go to all your great pages?

Some creativity is required here. A long list of links is usually counter-productive. Yahoo! gets away with it, but it's not likely you will. Think about it -- do you like to look at a long list of links, so you can figure out where to go?

On my homepage, I present the most important links arranged around the main graphics. Then, on each individual page, I'll put a link at the end of the text to "carry the viewer forward." Sometimes, I'll put a "What's New?" box at the top of the home page, too.

And on the individual pages, I sometimes use a right border with a list of no more than 8 main places on my site. Using more than 8 tends to overwhelm people.

(I'll give you a little example here. If you have a newsletter, you only need to put one link to the newsletter on your home page. Then when they get to the newsletter pages, you can put links that apply to the newsletter, such as "Search For Articles", "Back Issues." etc. It doesn't do a whole lot of good to put all those links on the homepage.)

I also use the bottom border to provide buttons and more links for navigation, but I've found that most people tend "not to see" the bottom border. And sometimes, I'll get email asking me how to find things, when they're clearly marked at the bottom of every single page of the website.

Try to make it as obvious as possible to navigate your site -- without, at the same time, putting a confusing number of links and buttons all over the pages. I know -- this is tricky, but well worth the time to design.

Your Contact Information

If you want to establish credibility fast, it’s important to put your contact information on the website. Lots of sites use a "Contact Us" link. I recommend a Contact Us page that does NOT have your email address on it. Spam harvesters love to grab email addresses off your website.  Here's how I do it. See the Contact Us links on this page. It's more than you need, but it'll give you the idea.

You want to make it easy for people to get in touch. And you want to establish trust right away.

Places That Focus On Website Design

Web Pages That Suck   www.webpagesthatsuck.com

Great Website Design Tips

Free Tutorials for Beginners

 

 

Copyright © 2004-2005 Web Wise News

by Vidya Ishaya
(also known as Burton Smith)
Ashland, OR

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